Create to surprise and relate.
I’m an award-winning brand strategist and marketing leader with broad experience solving problems in entertainment, tech, higher-ed and beyond. From multi-channel strategy to engaging content direction to the production of pop-up concert activations and large-scale music festivals, I seek opportunities to inspire.
This is not a tale against scale, rather a word of caution to do the work mindfully.
Since the inception of Instagram in 2010, the social media platform has worked to find its place as a visual network with high potential to connect businesses and organizations with their target audiences.
The reality is, even if you are not maintaining an owned YouTube channel, there are likely influencers on the platform who are shaping perceptions of your brand.
Here are 5 ways I manage to work 9–5 and grow a side business, all while maintaining my sanity.
